Why do 90% of Internet marketers fail?

Now there is an interesting question……

The answer is as deep rooted as human nature it’s self, it’s the way we think and work as a species and if you take a step back and look in on our evolution over the last thousand years then what I am saying may sort of make since.  People are always looking for the easier and quicker way of doing things and this has manifested it’s self in many different forms.

Take transportation for example; originally people got where they want go by walking there.  If they needed to get there sooner they either started out earlier or they ran.  As time progressed; some people discovered a quicker and easier solution.  This solution was to ride a horse or some similar animal, not only did this get them to their destination sooner but it was more convenient and less effort.  Of course, Star Trek has the ultimate solution because Scotty can beam them there.  This may be a product of the fanciful imagination of a film director, but deep down, don’t we all yearn for the ultimate shortcut.

Another example which is a lot closer to home (on this Blog) is money. People are always looking to make money fast… and with very little effort.  Of course need and desperation play a part too. Most people who are looking to make money online need more money than they already have, it’s obvious, if they didn’t need more money, they would not be looking for it.

So going back to the original question: Why do 90% of Internet Marketers fail?

Well the answer is simple, and it is the same reason why most micro businesses fail and why so many entrepreneurs fail, it is because they are looking for the “Magic Solution”, the answer to all their prayers, the Holy Grail of Money Making ideas.

Unfortunately my friends, I have some very bad news for you.  Just like the tooth fairy, the Easter Bunny and dear old Santa Claus…. It does not exist!

However; the “Magic Solution” (that’s what we will call it) is used extensively in everyday life.  Just as parents use Toothy, Bunny and Santa to control, pacify and sometimes even to bribe children; Advertisers use “Magic Solutions” to sell their products.

A perfect example of this is in FOREX.  A lot of people have made huge fortunes speculating on the Foreign Exchange market, betting on how one currency will fare against another.  Believe it or not there is a whole industry that has grown up alongside FOREX and the Entrepreneurs that partake in that industry make more profit (per capita) than the actual investors.

Just in case you were wondering what that industry was…  It is the FOREX training industry.  Let me give you an example of this.  Let’s take an imaginary trader who knows the vernacular of FOREX and has had a few winning bets.  He creates a program, or a book, or a robot (automatic trading software) which describes exactly how he is successful and he sells it.  He now makes money by selling his product to people who are failing at FOREX.

And why do other people buy his product????

It is because when he markets it, tells people that it is a secret “Magic Solution”, the answer to all their prayers… THE GET RICH QUICK SCHEME.

He feeds on the greed of others, the people who are looking to make a swift dollar with little effort.

However, Mr FOREX Expert (by the way, I just made that name up and I am not referring to anyone in particular) does make money because he took the time to learn his trade, he had a structured marketing plan and once he has his structure in place he can just sit back and watch the money roll in….

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By the way, is anyone wondering why I am telling you all this ?

Well……. Over the next few posts I am going to try to educate you on how to avoid being one of the 90% GET RICH QUICK FAILURES.  I was lucky enough to find a teacher who would show me the correct way to become an Internet Marketer.  I was taught to build strong foundations, put the websites, Blogsites, Facebook Pages and all the other stuff in place first.

And can you guess what comes next?

All of you who said SELL are completely wrong…….

90% would SELL….. 10% would MARKET!