Strategies for Effective Facebook Wall Posts

• Posts made between 8 PM and 7 AM receive 20% more user engagement.
• On Wednesdays, fan engagement is 8% above average.
• Posting one to two times per day produces 40% higher user engagement.
• Posting one to four times per week produces 71% higher user engagement.
• Posts with 80 characters or less receive 66% higher engagement. Very concise posts – those between one and 40 characters – generate highest engagement. Only 5% of all retail brand Wall Posts are less than 40 characters in length, even though these receive 86% higher fan engagement.
• Ask questions to spark dialogue – “question” Posts generate Comment rates double that of “non-question” Posts.
• Fill in the blank Posts receive 9 times more Comments than other Posts.
• Offer fans “$ off” and coupons. Posts containing these offer-related keywords receive the highest engagement.
• “$ OFF” offers receive twice the engagement of “% OFF” offers.
• Avoid complicated Wall Posts. Status-only Posts receive 94 % higher than average engagement