50 Reasons For Conducting Marketing Campaigns

One thing I love doing is "Thought Bubbles", I will explain them to you in a later post once we start getting a little more "Techie".

Here is the result of a "Thought Bubble" Brain Storming session that I would love to share with you.  I have to admit it is more geared to the Corporate World but I would like to point out MY definition of a Small Business:

"A small business is just a large Business that hasn't grown Yet"

1. Publicity establishes you as an expert in your field 
2. You create a strong brand – the first person people think of in your industry 
3. Potential clients are “pre-sold” when they call you 
4. Those on the fence about working with you, now buy 
5. Clients pay for your consulting –at higher prices than before 
6. Clients work with you for longer periods because of your credibility 
7. Prospects come to your website or store ready to buy your book or product 
8. People recommend you to their friends, family, followers and fans 
9. Publicity can be free while advertising can be expensive 
10. A media article gives more credibility than a paid ad 
11. Other media read the articles and call you instead of you calling them 
12. More prestigious magazines and larger newspapers start to cover you 
13. Bigger TV and radio shows want to feature you 
14. You’re offered a column in a magazine or paper for your expertise 
15. You’re offered a TV or radio show 
16. You attract more people wanting to do joint ventures with you 
17. You attract a higher level of partners wanting to work with you 
18. More partners want to promote your services or carry your products 
19. Partners and vendors offer you discounts so they can work with you 
20. You attract investors to your company 
21. You attract better staff wanting to work for you 
22. You’re invited to speak at seminars, conferences and workshops 
23. You can charge for your speaking engagements and charge higher rates 
24. You establish yourself apart your competitors who don’t get publicity 
25. You’re elevated in status among your peers 
26. Other experts and influential people previously out of your reach are more accessible 
27. You generate new ideas or products because of the media interview or article 
28. Your staff is proud to represent you and stay with you longer 
29. You create a momentum for your business and new markets open up for you 
30. You drive traffic to your site from new sources 
31. New traffic helps your SEO improve and you come up higher in rankings 
32. Prospects you contact recognize your name (“I saw the article in…”) 
33. You can use “As seen in Entrepreneur Magazine” on your marketing materials 
34. You can launch a new service or product on a small budget 
35. People want to pay for a licence, rights or a franchise for what you have 
36. You become famous and get offered a book deal 
37. You’re more motivated and more confident about your offering 
38. You become more knowledgeable and have more conviction about what you do 
39. You receive awards or are included in “Best of” or “Top 5” – type lists 
40. An increase in self esteem affects other areas of your life 
41. People teach your ideas to others, establishing a ripple effect attributed to you 
42. More people pay attention to your message 
43. Clients pay more attention to your advice – and act on it 
44. You save people from making big mistakes 
45. You inspire others to achieve great things 
46. You change people’s lives 
47. You have fun knowing this is your passion and you are making a difference 
48. Your spouse, children, parents and loved ones are proud of you 
49. You attract a buyer for your company 
50. You leave a legacy 

What do you think of this list? Can you think of any more to add?