Im sharing this with you to prove the power of advertising. You can never advertise too much and you can never get enough publicity. I would not recommend going this far though... not at first anyway LOL.
The Paddy Power Ryder Cup Sign fought the courts and the courts won! The giant “Hollywood” style Paddy Power sign over looking the Ryder Cup at Celtic Manor landed the Irish betting firm in court. Celtic Manor owner described Paddy Power as scum following the “guerrilla marketing” stunt outside the boundaries of Celtic Manor as the Ryder Cup got underway on Monday. Following the court case, Paddy Power has been given three days to disassemble the sign at Celtic Manor and leave the Ryder Cup to carry on un-Paddied!
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